How Bayer Crop Science moves science forward using Halo

From gene editing to microbial research, Bayer Crop Science uses Halo to push the boundaries of their external partnering strategy.

Client: Halo Sciences

Featured Partner: Bayer Crop Science

Production Company: ONE Film Productions

1. OBJECTIVE

Halo Sciences needed a flagship video to differentiate their R&D platform from competitors. The goal was to increase brand awareness, showcase innovation, and demonstrate real-world success through their partnership with Bayer Crop Science.


2. STATEGY & APPROACH

CREATIVE CONCEPT: Select Start Films developed a narrative-driven video in collaboration with Halo Sciences, focusing on what sets Halo apart—a turnkey R&D solution that drives innovation.

PRODUCTIONS HIGHLIGHTS:

• Location: Bayer Crop Science HQ

• Duration: 1-day shoot

• Equipment: Canon C500 (4K), cinema zoom lenses, and drone footage

• Key Focus: Interview with Phil Taylor, Director of Open Innovation & Outreach, paired with dynamic b-roll showcasing Bayer’s use of Halo’s platform.


3. FINAL DELIVERABLE

• Length: 1:30 minutes

• Format: Website-ready short-form video optimized for marketing use.

• Placement: Featured prominently on Halo Sciences’ website as a centerpiece of their digital marketing strategy.


CONCLUSION

By focusing on client success and visual storytelling, the Halo Sciences x Bayer Crop Science video effectively communicated Halo’s unique value proposition. This case study demonstrates how a strategic partnership and compelling narrative can elevate brand positioning and drive engagement in the R&D sector.